Meet the Founder
Sammy Cashen is a down to earth yet passionate Fashion Brand Manager, Stylist, Fashion Influencer and red lipstick addict. Her love for the fashion industry saw her under go studies within the fields of Applied Fashion, Footwear and Professional Styling. Which lead to a career in the Melbourne fashion agency industry.
It’s hard to pin point when exactly where it all started, as she cant ever remember a time she wanted to do anything else. From wearing her mothers heels, changing outfit 5 times day to receive her first sewing machine for her 16th Birthday. Fashion seemed like a natural progression or as some call it destiny.
Throughout her professional career, she has always stuck true to her core values of being authentic and caring. If she is recommending a product / service / trend or style to a client or readers she must whole-heartedly believe in it 100%.
Sammy now works for one of Australia’s leading youth fashion powerhouses. Where understanding the art of translating aspirational trends into everyday clever don’t-break-the-budget wardrobe ‘must haves’ is second nature. Having exposure to key season trends up to a year in advance is what sets Sammy apart from other stylists, influencers and fashion blogs.
‘Style is a way to say who you are without having to speak.’ – Rachel Zoe
Why she started Unzipped Fashion Source!
What originally started as a hobby–posting during lunch breaks and weekends – has now evolved into an online safe space where a diverse range of young women from all over the world, be it urban or suburban can connect, be inspired, gain knowledge in understand the art of translating aspirational trends into their everyday outfits no matter their shape, size, budget or culture. But most importantly encouraging confidence and self love having personally struggled with this herself in this crazy world of social media and super models.
Her mission is to essentially help women discover their own personal style, all while rocking an outfit with confidence, fit for the occasion and more importantly tells a story who you are, what you like and what makes you feel and look good in a world that is fast moving and constantly changing.
As an average sized, weight and height girl Sammy is pretty much your girl next door. She uses this along with her open and friendly approach to understand and relate to her clients and followers needs making each article more like helping and chatting with a close friend. As Sammy would say “there’s nothing better than helping someone feel fabulous, love and get excited about fashion like she does”
‘My First lesson about fashion is – Confidence’ Sammy Cashen